Pay Per Click Training

Earning revenue online is a great idea through the websites. PPC is the technique that you can learn to get such revenues. Learn the techniques such as creating attractive ads, setting up campaigns along with Google Adwords, setting real budgets and evaluating performance.

What is Pay Per Click (PPC)

Pay Per Click (PPC) is a type of online marketing or advertising in which advertisers pay a specific amount each time when one of their ads is clicked by customers or viewers. PPC marketing involves keywords; keyword research, keyword grouping, and organizations create winning Adwords campaigns and search engine reward advertisers who have used effective keywords to create well organized and targeted pay per click campaigns.

How is a Pay Per Click strategy executed?

The process of PPC advertisement takes into consideration the following steps:

  • Setting up an account
  • Researching business goals and target audience
  • Keywords research
  • Initiating the budget
  • Monitoring ad variations
  • Incorporating creative ideas
  • Implementing settings
  • Landing pages
  • Testing and final touch up

Industry scope for Pay Per Click

  • Zeal for search and internet marketing
  • Knowing the marketing requirements and implementing it to achieve client’s goal.
  • Identifying and resolving the arising as well as existing problems by thinking creatively and efficiently
  • Eloquent thoughts and points
  • Dealing with multi-tasking atmosphere
  • High levels of integrity and autonomy
  • Exceptional analytical, organizational, project management as well as time management skills

Benefits

This simple concept of PPC advertisement has got its advantages. Let’s shine a light on some of them:

  • Payment as soon as the person clicks on the link
  • Gives a great online exposure
  • Setting of budget to control cost
  • Right time to propel the required target audience
  • Instant Results
  • Enlarge the search engine ranking for your business
  • Other marketing channels in the limelight

PPC Course Syllabus

  • Intro to Google Adwords Introduction to Online Advertising
  • Benefits and features of AdWords
  • Basic Terminology
  • Proper Account Setup
  • Editing Campaign Settings
  • Advanced Features
  • Reports

SMO Course Fee and Duration

Course Fees:

Class Duration: Monday – Friday (Regular – 2 Hours)

Saturday – Sunday (Weekend- 3 Hours)

Course Duration: 1 Month (Regular) and 1.5 Months (Weekend)

Timings: 9:00 AM – 7:00 PM All 7 Days Open

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